Thursday, January 13, 2011
Must Everything Be an Ad Campaign?
This morning, I discover that the "Together We Thrive" meme, in addition to having its own logo, also had its own T-shirts that were distributed at the service. Why must even a solemn remembrance of the dead take on the appearance of a cheap ad campaign?
I don't know from where this exhibition of "branding" came, but I find it a bit tawdry. I would sincerely hope that this was not put together by the administration as a way of (not so) subtly politicizing the event. That would be meretricious in the extreme and unworthy of an American President.
Posted by Dale Weeks at 9:08 AM